PNC Park Renovations - Concessions
DLA+ was contracted by the Pittsburgh Pirates to complete design for eight concession stands at PNC Park. Three of the concession stands were newly created and five concession stands were renovated.
- Pittsburgh Pirates
- Mascaro Construction
- Interior Design
- Completion Date
- Spring 2017
Project Challenges and Outcomes
To enhance the game day experience, the Pirates wanted to renovate and convert four concession stands and create three new concession stands at PNC Park for the 2017 season. The concession stands would also help the team to maximize revenue generation by providing new options for fans. The timeline to complete the work was very constrained and the outdoor location of many of the stands provided an additional challenge given the climate in Pittsburgh.
The five existing concession stands were updated with new finishes, fixtures and signage to allow for the conversion of the spaces to serve different fare. These included the North Shore Refreshment Company and a newly relocated Sweet Spot on the main concourse, Manny's BBQ on the Riverwalk, and Il Forno Pizza and Tres Rio in the Pittsburgh Baseball Club level.
The three new concession stands included The Market, The Crow's Nest, and a new permanent refreshment stand located on the main concourse. The Market was created from existing space, formerly a ticket window and Guest Relations, and presented fans with a convenience store style stand that provided beer, wine, snacks, boxed food, and hot food options. The Crow's Nest gave the Pirates another space for a brand partnering opportunity. The newly constructed full-service bar and lounge area overlooks the Allegheny River and downtown Pittsburgh. The bar is defined by a new steel structure and masonry walls with countertops that provides seating for approximately 25. The sprawling lounge area includes both high top and low top tables and soft seating with multiple TV to view the game.